Where Love and Style Meet For Your Pets

Featured Collection

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Fluffy Merino Wool Detachable Hound Collar

Plush Soft-Shell Collar

Winter Comfort Gear - Plush Shell Combination Collar

Designed to mix and match for the perfect look.

Soft-Shell Collection
Norweigan blue leather collar with a bow design, featuring Italian handmade craftsmanship. Perfect as a personalized dog collar, designer dog collars, puppy collars, cool dog collars, cute dog collars, leather collar, and cat collar for stylish pets.

Explore our Bowknot Series

BlackPink & Norweign Blue

Soft and delicate
Classic Bowknot Collar
leather engraved dog collars

Frosted Matte Wide Collar

Wide- narrow design ensure even pressure on neck.
Classic Wide Collar

Fresh Cocoa COLLECTION

Handmade Cocoa

Available with a stylish bowknot option, this chic and fresh accessory comes in a delightful cocoa color.

Sea Salt Cocoa

Limited Edition, Pre-Order Now!

Halloween Pumpkin Bowtie Collar

Crafted from luxurious orange Italian Swift calfskin, paired with a rich brown base made from French Haas Zermatt calfskin—an exquisite leather used by Hermès.

Spook-tacular style!
Customized Eggie Pet Name tags for Fluffy - dog art pet id tag

Eggie Tag with Necklace

Italian calf leather series-
Personalized name tag on the Pendant pair with velvet cotton collar
Customize Tag Available
Mint & Turmeric Tank Top - Alpha Fluffy

Stylish Tank Top

A statement of elegance and style for your beloved pet.
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Blog posts

  • Why Vegetable-tanned leather?

    Why Vegetable-tanned leather?

    Vegetable-tanned leather, one of the oldest known leather-making techniques, has been refined over centuries in Tuscany, Italy. Derived from the Latin word for oak bark, "tannin," this traditional process involves...

    Why Vegetable-tanned leather?

    Vegetable-tanned leather, one of the oldest known leather-making techniques, has been refined over centuries in Tuscany, Italy. Derived from the Latin word for oak bark, "tannin," this traditional process involves...

  • alphafluffy terrier

    Unleashing Style and Comfort For Your Pet

    Finding the Perfect Style for Every Breed: Inspired by Whippets, Borzois, and Designed for All Pets

    Unleashing Style and Comfort For Your Pet

    Finding the Perfect Style for Every Breed: Inspired by Whippets, Borzois, and Designed for All Pets

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